Sep 09 2008
His Clothing Collection is Out: Justin Timberlake is William Rast
So, Justin Timberlake has launched his clothing collection William Rast, which he owns with his business partner Trace Ayala. The online shop WilliamRast.com is out and it´s great they´ve paid so much attention to online shopping and digital experience. There´s also William Rast MySpace page. On both sites you can find short internet films that stars Justin.
The films are bad, Justin Timberlake is so lame playing the romantic road movie outlaw, who´s outside of society, loves his babe and is so tough that he carries marks of fights on his face and body (guess he gets beaten up all the time). On one of the clips, he smokes pot and cracks wisdoms and in a second he turns into a lover demanding his babe to repeat his name..
I wish the brand promo films were sleek and urban, not the cliché bonnie and clyde-lovers-against-the-world romaticism. Anyway, watch the William Rast brand promo clip below:
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